Ramping
Up Sales is key to surviving an Economic Downturn ......
I can’t tell you how many times I’ve
heard it. “I have a Web site. Why should I spend time and
money updating it and promoting it?”
It seems not all architects and engineers understand
why they need a Web site, why it should be updated, why it should
be promoted, what is it really supposed to do for them, or even
if it brings them leads. There is confusion about why a Web site
should be anything more than a static, online brochure.
With the Web 2.0 revolution a Web site is anything
but another expense. It can be its own profit center. With proper
site maintenance and the implementation of Search Engine Optimization
and Search Engine Marketing practices, a well done professional
site will generate leads for a fraction of the cost of traditional
marketing.
More and more people use search engines as their
first source to locate and research a product, service, piece or
part before purchase. Well it’s good to have a brochure site
where they can do the research. But it’s even better if they
can do the research, ask questions, comment, sign-up for e-mailed
newsletters, contact customer service, download sales brochures,
view a training video, listen to product benefits, and let’s
not forget, even find the Web site to begin with.
An architects or engineers Web site, and even
more its Web presence, is a reflection upon the organization. If
you build it, build it correctly, and maintain it, they will come….
Otherwise, its just wasted Web space.
eSMARTBRANDs'
Complete Web Management solution is all you'll ever
need to finally go from online brochure to a profit producing division
for your business.
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